Author(s): Sadhana GS

Abstract: Copyright protection is a significant issue for India's media sector in the digital age, as online infringement affects media outlets and content producers. Digital piracy has increased as a result of the growth of OTT platforms, music streaming services, and digital news, hurting both creative potential and revenue. Through torrent websites, social media platforms, and encrypted networks, piracy continues in spite of legal frameworks such as the Copyright Act, 1957, the IT Act, and international treaties. Enforcement issues are brought to light by cases such as T-Series v. YouTube and Netflix.Tamil rockers, which include tracking out anonymous infringers and uneven legal implementation. Although notice-and-takedown measures were established in the Intermediary Guidelines, 2021, there are still practical obstacles to overcome. Piracy causes significant financial losses that have an impact on investments in the creative industries. Future tactics ought to include stronger sanctions, blockchain-based digital rights management, and AI-driven enforcement. India's enforcement methods can be strengthened by implementing international best practices, such as the EU Copyright Directive and the US DMCA. To safeguard copyright holders, guarantee fair use, and promote a viable digital economy, a balanced strategy is required.

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