Author(s): Nyoman Bagus Budi Barata Satama and Cyrena Temaluru

Abstract: Business competition is one of the indicators of a country's economic sustainability. Healthy business competition shows the increase and development of national economic activity. One of the business competition that supports the Indonesian economy is Micro, Small and Medium Enterprises (MSMEs). MSMEs are the basis of the people's economy. The role of MSMEs is crucial in national economic development by expanding employment and providing broad economic services to the community. The empowerment of MSMEs is a strategic choice to increase the income of low-income groups, in order to reduce income inequality and poverty through increasing business capacity and business management skills. However, massive technological advances have their own impact on MSMEs, the majority of which still use conventional transaction methods and also create a competition gap with E-Commerce business actors. This research looks at how far the regulations governing business competition between MSME actors and E-Commerce business actors, as well as how legal protection for MSME actors in Indonesia. This research uses the juridical normative method, by examining legal sources as secondary data. As a result, it is found that there are government efforts to provide legal protection through the issuance of various regulations and policies to support healthy business competition between MSME players and E-Commerce business actors in Indonesia.

Pages: 09-16 | Views: 380 | Downloads: 196

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