P-ISSN: 2790-0673, E-ISSN: 2790-0681
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2023, Vol. 3, Issue 1, Part B

Unfairness in advertising: Doctrinal analysis of the US and Uzbekistan’s legal standard

Author(s): Bakhshillo Khodjaev

Abstract: This article analyzes concepts and doctrines on unfairness standard in Uzbekistan and the USA. The article shows that Uzbek Advertising law determines unfairness as the main conducts that might cause deception. However, unfairness is an independent category, which cannot be seen as a way of deception. Most interestingly, Uzbek law puts unfairness into the deception standard, which makes its enforcement complicated. Moreover, the State Program on Development Strategy of Uzbekistan in 2017-2021 determines the special task to deal with counterfeit merchandise, which intends to prevent unfair competition and to protect manufacturer and consumer rights. On the other hand, the US antitrust law introduced the legal concept of misleading advertising under unfair methods of competition and deceptive practices in commerce. This article analyzes the US traditional and modern standards of unfairness in advertising. The article concludes that Uzbek legislature should clarify the borders of unfair advertising to distinguish this type of advertisement from deceptive commercials.

Pages: 82-86 | Views: 110 | Downloads: 54

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How to cite this article:
Bakhshillo Khodjaev. Unfairness in advertising: Doctrinal analysis of the US and Uzbekistan’s legal standard. Int J Law Justice Jurisprudence 2023;3(1):82-86.
International Journal of Law, Justice and Jurisprudence
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